Breadsticks

Lubella proves that the simplest things taste the best. In its autumn campaign, the brand focused on its iconic product – crunchy pretzel sticks – and on a habit we have known for generations: serving them in a glass. The slogan “Lubella pretzel sticks in a glass? Class!” became the main theme of the campaign, whose goal was to remind people that pretzel sticks are a great snack worth reaching for on any occasion.

In October 2025, near Elektrownia Powiśle in Warsaw, a colorful Lubella mural appeared. The highlight of the campaign was a pretzel vending machine, which was placed under the mural on October 24. Anyone who scanned the glass could collect a pack of pretzel sticks and feel the spirit of the campaign. It was a simple yet effective way to show that a classic snack can still surprise.

The campaign was supported by influencers who, in their posts, showed that pretzel sticks in a glass are not only a tradition but also a great idea for spending time together. Because Lubella pretzel sticks in a glass are pure class!

The campaign proved that Lubella’s iconic product – pretzel sticks, best served in a glass – continues to inspire and surprise.